Ott tv industry trends. Live Streaming Still Social Media Turf. OTT Market Continues to Expand Trends enabling change and transformation. Dec 17, 2020 · One of the long-predicted consequences of more OTT services is furthering the decline of linear TV viewing. Moreover, the hours spent on TV have risen, and people are getting used to watching TV content online. 87%, during the period of 2021 – 2026. 56% during the forecast period (2024-2029). Let’s look at some of the major future OTT trends that will help you prepare better for the future of the industry. 5 Billion in 2024, compared to 2023’s $95. Apr 24, 2024 · As technology continues to advance and consumer preferences evolve, understanding the trends shaping the future of OTT platforms is essential for both industry insiders and consumers alike Dec 28, 2023 · OTT TV apps merge the reach and influence of traditional pay TV, and the flexibility of the Internet creates an unstoppable force, opening up opportunities for content creators, distributors, and brands worldwide. Mexico OTT TV and Video trend report includes a market forecast to 2029 and historical overview. Jul 22, 2024 · The OTT TV and Vedio Srvices Market report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and Mar 25, 2024 · The data is from two nearly released studies: “The Battle for the American Couch Potato: OTT and TV” and “The Battle for the American Couch Potato: Bundling, TV, Internet, Telephone, Wireless. A projected annual rise of 12% in paid subscriptions for 2022 is becoming less meaningful among media industry experts as progress toward Sep 2, 2024 · US OTT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) - The US OTT Market size is estimated at USD 56. While video consumption increased, the rise was skewed towards streaming services, which has important implications for the future of cable television and advertising. The global OTT video market — $238 billion in 2021 — is expected to top $476 billion by 2027. 90% (2024-2029) resulting in a market volume of US$807. “Expansion into OTT delivery systems” – Tim Heller, Heller Weather “Many TV stations are expanding their news coverage on OTT [over the top] delivery systems like Apple TV and Roku. Kevin is an author of Deloitte’s Digital Media Trends Survey a co-author of Deloitte’s Digital Media Maturity Model, and speaks regularly on media consumption trends. Looking at the landscape of media and entertainment, changes continue to unfold while new territory comes into focus. OTT Continues Oct 31, 2022 · According to an Eros Now-KPMG report, an over-the-top (OTT) viewer in India spends approximately 70 minutes per day on video streaming platforms, with a consumption frequency of 12. Mar 22, 2020 · There are currently 35+ video OTT players in India, catering to a subscriber-based userbase of 53. The Over-The-Top (OTT) video streaming market is continuing its growth in North America and around the world. Streaming platforms and services continue to increase in the media industry, as the market revenue is expected to reach $108. dollars) Premium Statistic Number of users of OTT video worldwide 2020-2029 Furthermore, fast expansion in the next generation of cellular network services, such as 5G technology, is expected to drive the country's over-the-top (OTT) industry. 5%. ” The subscription revenue projections are based on an analysis of over 90 OTT services (over 50 providers), led by Netflix, Disney/Hulu, Amazon, WBD. S. 61 billion in 2024, and is expected to reach USD 102. Thus, the year 2020 witnessed a sudden spike in market growth, and it is expected to witness significant growth during the post-pandemic phase. Future of OTT trend: QoE is king of competition (aka streaming in full HD) Directory List of OTT and Streaming TV industry associations that create industry specifications that provide guidelines and benchmarks to help ensure interoperability, security, and quality across OTT and streaming TV systems. Ad-Supported Streaming Becomes Nov 8, 2022 · A lot has happened since we published our article on OTT Video Streaming Trends to Watch in 2022. These companies are fiercely competing for market share by offering a growing library of movies, TV shows, and original content. TV has proven to be one of the most influential mediums for brands to build awareness and drive sales. Jan 15, 2024 · Over-the-top (OTT) streaming, a pivotal catalyst for industry growth, is experiencing rapid expansion in emerging markets, particularly in Indonesia. The OTT video industry is undergoing a significant transformation. The rise of the OTT has driven industry trends to provide better networks that maximize digital connectivity to its core! As per research data, video streaming platforms reach roughly 332. According to Omdia, linear TV accounted for 63% of TV viewing in the US in 2019, with similar trends occurring in the countries covered by the report including Spain, the UK, Italy, Germany and France. Jan 22, 2024 · S&P Global Market Intelligence Kagan projects that combined subscriptions for paid over-the-top video streaming services in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam could eclipse the 50 million mark, potentially translating to a market value of about $1. This shift underscores the evolving Sep 5, 2024 · OTT stands for ‘Over The Top’ and refers to any kind of streaming service that delivers content using the internet. The Over The Top Market size is estimated at USD 0. 5% over the forecast period. OTT ads, also known as streaming TV ads, are the advertisements delivered to viewers within this video content. The media service is furnished by an online content provider that creates a standalone product which circumvents traditional distribution channels, such as telecom networks or cable TV operators. Overall, 47% of households spent more time watching linear TV. 88 Billion (Statista). Aug 9, 2018 · VoD and digital platforms as game changers. . But only the best brands evolve these apps into successful enterprises. 27 trillion by 2029, growing at a CAGR of 16. The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 6. OTT, or streaming TV, ads offer an opportunity for advertisers to reach new audiences at scale as more viewers lean into streaming video content in lieu of traditional cable and broadcast TV. The rise of 5G and the Covid-19 situation has accelerated the adoption of the OTT market. 50 billion. Armed with some information on over-the-top content market trends and industry highlights going forward, you’ll be better prepared for the future. By Adrian Pennington 2019-08-21T11:45:00+01:00. Sep 17, 2021 · You can access OTT TV content with the help of game consoles, like PlayStation or Xbox. Feb 1, 2024 · Video technology and the state of the industry. 4 trillion by 2028, large new revenue pools—in advertising, streaming and emerging markets—are forming. 1. OTT industry will continue to expand. dollars by 2029, more than double the figure reported in 2019. Mexico OTT TV and Video Market Trends Statistics for the 2023 & 2024 Mexico OTT TV and Video market trends, created by Mordor Intelligence™ Industry Reports. Did You Know? OTT stands for over the top, and is used to describe video that streams over the internet, instead of via satellite or coax cables. 2 million subscribers. 1 Mn (as of November 2019). Let’s take a look at some of the most popular OTT statistics, overall market trends, and growth forecasts for 2024. It covers the important Apr 14, 2023 · His industry experience spans film, television, home entertainment, broadcasting, over-the top, publishing, licensing, and games. 40bn in 2024. over-the-top (OTT) media consumers. This ecosystem continues to grow, as does the competition for viewers. OTT video platform providers allow advertisers to better target their ads to specific demographics or types of consumers who are likely to be interested in their products or services. The over-the-top (OTT) market refers to delivering video, audio, and other media content over the internet directly to users, bypassing traditional See full list on uscreen. Mar 6, 2024 · What’s more, ad-supported OTT has become standard, with some providers streaming content to viewers at no cost at all. As we mentioned earlier, The Over the Top (OTT) Market was valued at USD 101. With many media and content companies jumping on the streaming TV bandwagon, the marketplace is becoming increasingly competitive, creating even more competition for high-quality content to keep viewers hooked. This surge is attributed to factors such as a large historically underserved rural population, the proliferation of mobile broadband, and robust demand for local and sports content. Aug 26, 2024 · For instance, as per the Parks Associates report, the viewership of two or more over the top services jumped to 61% in 2020 in the U. In the midst of these developments, current OTT trends are shaping the landscape. In India, there is an increasingly growing number of consumers adapting to it. Nov 28, 2023 · Over-the-top (OTT) TV and video revenue is expected to reach 215 billion U. 71 billion from its current count of 3. Includes key services and capabilities for comparison and important industry terms and acronyms. 42 Billion in 2020, and it is expected to reach USD 223. Apr 17, 2020 · So what does the future of OTT look like? In this article, we look at the three main video streaming industry trends that will shape the next few years and help streaming providers stand out from the crowd: streaming quality, original content, and bundles. But over-the-top applications Aug 30, 2023 · Growth of OTT Video Streaming Has Impacted the Media Industry. The TV & Video market worldwide is projected to grow by 2. CTV, or connected TV, simply refers to any TV that can stream content via the Powered by over-the-top (OTT) platforms, the gaming sector, traditional TV, internet and out -of-home (OOH) advertising and the use of the metaverse, India’s E&M industry is expected to grow exponentially. The Asia Pacific Video Streaming Market is expected to grow at a compound rate of 22. May 23, 2024 · The statistics from 2023 to 2027 depict a clear trend that the OTT industry is not just a phase but a growing part of our digital lives with each passing year, more people are signing up to stream their favorite shows and movies, making OTT platforms an integral part of entertainment worldwide. Jan 26, 2022 · With global industry sales for OTT reaching US$ 332. Jan 16, 2024 · Meanwhile, Amazon Prime Video is focused on the Indian market with a huge selection of films in Hindi (respondents to 3Vision’s 2023 TV Industry Trends & Predictions Report ranked the Indian market #1 for future growth prospects). Dec 12, 2023 · 3. Jun 19, 2024 · Over-the-top (OTT) TV and video revenue worldwide in 2029, by source and region (in billion U. tv Here’s what platforms are doing about it. Read the Perspectives report for our consumer-friendly summary of this year’s key findings, the latest trends, and our deepest insights into the E&M market. Video-based industry consumer expenditure in the Feb 22, 2024 · Emerging Trends and Revenue Projections in Asia Pacific OTT TV and Video Sector Detailed in Comprehensive Forecast Expert commentary from industry analysts suggests a strategic reticence Aug 21, 2019 · TV is OTT. Now yours will, too. 28 billion by 2029, growing at a CAGR of 12. In 2019 only, 11+ local and international players have marked their May 9, 2024 · The "OTT TV and Video Services Market" research report 2024 provides a thorough and in-depth study of the industry's segmentation based on Types, Applications and Regions. 2024-02-22T11:34:00Z By Sheryl Feb 10, 2023 · Some of the major players in the OTT market include Netflix, Amazon Prime Video, Disney+, Hulu, and more. Aug 12, 2024 · “OTT TV and Video Service Market ” latest report, 112 pages and forecasting from 2024 to 2032, delivers an in-depth analysis of industry growth, size, share, trends, and key drivers. Get a sample of this industry trends analysis as a free report PDF download. OTT encompasses CTV, too. There are also a number of OTT TV hardware options similar to cable boxes. And in the 13+ years that GlobalLogic has been creating solutions for brands throughout the OTT ecosystem, we have seen the industry become increasingly global. In this free report, we go deep into MediaRadar’s OTT Ad Insights from 2021. The success of these OTT platforms has had a significant impact on the entertainment industry as a whole. The growth of Free Ad-Supported Streaming (FAST) services is notable, with revenues predicted to triple by 2028, reaching $18 billion. Aug 29, 2023 · This report elaborates on the market size, market characteristics, and market growth of the OTT TV and Video Services industry between the year 2018 to 2028, and breaks down according to the May 21, 2024 · "OTT TV and Video Services Market Trends Analysis Report 2024-2030: The OTT TV and Video Services Market report provides information about the Global industry, including valuable facts and figures. Technological advancements in AI and machine learning are reshaping content creation, distribution and consumption. Advertiser metrics across the 5 leading ad-supported streaming services; What drives ad sales in OTT channels; How OTT channels perform compared to Jul 31, 2024 · 3. This entails a positive growth outlook on a near-term basis. In fact, the total number of connected devices has surpassed 160 million consoles and almost 90% of console owners are subscribed to at least one OTT TV service. Over The Top (OTT) Services Market Trends To understand COVID’s impact on the video industry, we surveyed 6,000 over-the-top users. Keep reading or navigate to the section of your choosing to learn more. The illegal downloading and streaming of movies and TV shows is projected to cost the TV and film industry US$51. 5 times a week! In this article, we examine how OTT is continuously altering the dynamics of the media & entertainment industry in the Indian scenario. Jun 20, 2024 · The OTT viewing trends are, however, more favorable to advertisements than TV viewers. 30% Jan 30, 2024 · The rise in piracy is a growing concern for the OTT industry. Over The Top (OTT) Industry Overview The Over the Top (OTT) Market is fragmented. All major OTT content providers have contributed to the industry subscription price hike as new users pour in Highlights. Discover the key trends affecting the TV Industry in 2023 in our annual Trends & Predictions report, analysing key survey data from executives across the TV ecosystem. Research from independent transaction advisory firm RBSA Advisors suggests that the industry has been growing at a compound annual growth rate (CAGR) of 30. Convergence has really defined the industry in recent years, as the lines between gaming, TV, and film become even more blurred. I agree with the processing of personal data. Revenue in the OTT Video market market worldwide is forecasted to reach US$316. 14% during the forecast period (2024-2029). Jun 19, 2024 · Insights on the "OTT TV and Video Services Market" contribution of various segments including Country and Region wise Historic data (2018 to 2023), and Forecast Market Size (2024 to 2032) - (Get a OTT trends & future predictions Consumers expect streaming content from robust OTT apps for mobile and connected TVs. 6 trillion in 2024, and is expected to reach USD 1. Top video streaming providers in the OTT industry, especially in the SVOD (Subscription Video On Demand) market segment, are continuing […] As the E&M industry grows to US$3. Sep 10, 2024 · First things first. Industry Trends Focus on young talent and greener futures at BSC Expo. In 2023, over 50% of sports fans watched pirate streams despite owning a subscription to a pay-TV or over-the-top (OTT) platform. 5% over the next seven years. But the most notable of live streaming trends rests on how social media platforms like Facebook, YouTube, and Instagram have established two-way traffic when it comes to live-streaming. OTT advertising is becoming a major revenue stream within the industry, with video advertising expected to hit $176. Live streaming on social media began as a non-interactive process. 90 billion at the end of 2024. Large OTT US groups expected to consolidate their market share of revenues in 2024 Among the major players in the TV and OTT video market, Netflix remains the leader, with a 9% share of the total revenues generated globally in 2023, expected to rise by 6% in 2024 and increase the market share to 9. Read the new report Jan 25, 2022 · This article examines 12 major OTT industry trends. ()In 2024, the global OTT user base will increase to 3. We’ll look at the rise of 5G and what that means for video, major players entering the streaming solutions market, and more. With multi - disciplinary cultural spaces being set up in different metros , a rise in in-person events will also provide In this report, we’ll take a dive into MediaRadar’s OTT data covering overall OTT and category trends in ad spend. 7 percent between 2019-2024. Feb 20, 2024 · Advertising and Content Trends. Feb 21, 2024 · Highlighting significant growth within the Indian OTT and Pay TV landscape, the report unveils various dimensions of the industry, from emerging trends to potential opportunities for the forecast Jan 1, 2020 · Over-the-Top (OTT) video platforms, once considered a luxury is today a commodity. Jan 31, 2023 · With streaming becoming mainstream and connected TV usage on the rise, free ad-supported streaming TV should continue to grow in popularity, bridging the gap between free-to-air linear TV and SVOD. Nov 8, 2022 · India’s over-the-top media services industry will generate US$3 billion in revenue in 2022, representing a substantial increase on the pre-pandemic years. Nov 23, 2021 · Top 12 OTT Trends and Future Predictions for 2021. With all of this in mind, The Weather Company asked top broadcasters for their thoughts on what trends will change the industry. 07 Billion by 2026, registering a CAGR of 13. Mexico has been witnessing a rapid development of convergence services of the internet and mobile devices, owing to the development of IT and media technologies and the spike in M&A activity over the past decade. 60 billion in 2023. In parallel, the industry focuses on achieving profitability while ensuring viewer engagement and retention. Here are the Top 8 Over-The-Top Trends to Watch for in 2022 #1. Here’s what they said. as compared to 45% in 2019. Mar 19, 2024 · OTT TV and Video Services Market Size & Share Analysis, Growth Trends & Forecasts (2024 - 2031) In today's continuously changing business world, keeping an eye on market size, share analysis Apr 6, 2022 · The rise of OTT and CTV is something we’ve been talking about all year, and in 2022, this trend is poised for even more explosive growth. 5 by 2025, and big names like Netflix, HBO, Disney, and Amazon investing heavily in the industry, Over-The-Top (OTT) media is fast becoming an essential category for app developers and advertisers. In this guide to OTT trends, we explore what the future of streaming TV looks like and how advertisers can get ahead. Traditional media concepts are a thing of the past, the entire industry is undergoing fundamental change: streaming services are no longer just platforms for the consumption of films and TV programs, now they are investing in the production and licensing of globally successful own content – and are thus in direct competition with the traditional TV Mexico OTT TV & Video Market Analysis The Mexican OTT TV and video market is expected to grow at a CAGR of 4. 6 billion globally by 2022. 00bn in 2029. For a relatively new industry, that’s impressive. ohzcxjqumumnitsbazfxvxoqdneyroizsbgohygfneccde